And Drive Engagement
If you’re looking to boost grower engagement, streamline communication, and unlock the full potential of myGrower and digital tools in ag retail, this is for you.
Earlier this month, Greenstone hosted a high-impact webinar: “Driving Engagement and Unlocking the Full Potential of MyGrower,” led by Product Manager Scott Dilts and Product Owner Baylor Whitfield. Whether you joined live or are catching up, here’s a strategic recap on turning MyGrower into a high-value engine for your growers and agribusiness.
Rethinking MyGrower: More Than Just a Grower Portal
MyGrower is more than a digital account portal—it’s a strategic business tool that extends value across your ag ecosystem.
Think beyond traditional users:
- Farm managers and crop insurers streamline operations with linked accounts
- Retail customers and business partners access digital contracts and invoices with ease
Takeaway
Widen your lens. MyGrower isn’t just for growers—it’s for every stakeholder in your ag network
How to Successfully Launch and Scale MyGrower
One of the most powerful insights? Adoption soars when business teams—not just IT—own the rollout.
Proven rollout tactics include:
- Set clear goals (e.g., increase grower adoption by 50%, reduce service calls by 30%)
- Empower your team with concise talking points and quick reference guides
- Promote proactively using flyers, monthly statements, and customer touchpoints
Pro Tip
Greenstone provides ready-to-use promotional templates you can easily customize for your rollout
Game-Changing MyGrower Features You Should Be Using
The platform continues to evolve, and these updates are already making a difference:
Self-Sign-Up
Let growers request access directly via your website. You retain full control with in-app approvals.
Flexible Admin Roles
Multiple team members can start grower records; a designated reviewer finalizes the invite.
Password-Free Login
Growers can now access MyGrower using a one-time code sent via email or text—ideal for casual or seasonal users.
Early adopters of the password-free login report significant engagement increases from infrequent users.
Real Tactics to Drive Grower Engagement
Here’s what top-performing agribusinesses are doing to drive higher MyGrower engagement:
- Use MyGrower for Timely, Relevant Messaging: From harvest updates to delivery notifications, active communication keeps growers logging in.
- Offer Exclusive Features: Some businesses limit features like real-time grain bids or bin camera feeds to MyGrower only.
Result? Engagement rates double.
Insight: When growers view MyGrower as essential—not optional—they keep coming back.
Coming Soon: Engagement Metrics You Can Act On
The MyGrower team previewed powerful upcoming features for the admin dashboard:
- User adoption trends
- Active user tracking
- Promotional performance metrics
You’ll soon be able to measure what’s working—and fine-tune your strategy with confidence.
Watch the Webinar Replay and Share Your Ideas
- Missed the webinar? You can watch the full session on demand here.
- Have feedback or ideas for future sessions? Take our quick survey—we’d love to hear from you.
